SciLoFi Branding Guide
I created a comprehensive branding system for SciLoFi, a media entertainment company that blends lo-fi music with futuristic, science fiction-inspired aesthetics. The guide establishes a cohesive visual language—covering logo usage, typography, color palettes, and graphic elements—that reflects SciLoFi’s unique identity across YouTube, Spotify, and merchandise. Designed to balance atmospheric creativity with consistency, the brand guide ensures SciLoFi’s presence feels both immersive and instantly recognizable.
Design Process
The SciLoFi brand direction grew out of experimenting with lava-lamp fluidity, neon palettes, and grainy textures to capture a retro-futuristic aesthetic. I combined glowing gradients with subtle analog imperfections to evoke both sci-fi wonder and the laid-back warmth of lo-fi culture. This approach gave the brand a tactile, atmospheric quality—balancing sleek, futuristic visuals with a nostalgic edge.
Vibe & Audience
SciLoFi is made for listeners who love lo-fi and tech-inspired beats, and who also geek out over sci-fi worlds, aliens, and quirky creature aesthetics. The brand brings together cozy soundscapes with playful, neon-soaked visuals, creating a space where futuristic alien realms meet the chill, creative energy of lo-fi. It’s a universe that feels both immersive and inviting, designed to resonate with a community of dreamers, gamers, and late-night creators.
